GEN Z @ WORK - The Generation Z research
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Gen Z are just about to enter the workforce. As a consequence, when one questions the hospitality industry about their concerns and issues with Generation Z, they could not clearly articulate many.

The biggest problem was the fear coming from the stigma of Millennials that the CEO’s and hiring managers projected on to Gen Z.

Nevertheless, Gen Z has characteristics that are extremely valuable to employers, such
as their willingness to work hard, work nights and weekends (68%) and willing to relocate for a better job opportunity (78%). In fact, 64% believe they need to work harder than the previous generations.

8 out of 10 prefer a perfect job over a perfect relationship.
They see a clear difference between a first job and a dream job. The most important aspects of their first job are: the opportunity for career growth and stability, fulfilling work and friendly work environment. Only less than 1 % require flexible schedules.

When it comes to their dream job, the most important factors are: salary, leadership development, clear career path, work culture, work-life balance, flexible schedule, and travel opportunities.

The majority (63%) believe in reaching their dream job within 5 to 7 years after starting their professional life.

84% of them think they should spend less than 3 years at their first job.

56% of Gen Z do not expect to reach the management level within first 5 years. 31% percent would like to start their own business and less that 2% would like to work for a non- profit organisation.

The primary drive for starting their own business is: to be their own boss, money and making an impact.

“Making an Impact” has an entirely different meaning to them than the one in the Millennial’s dictionary. While Millennials were trying to change the world, Gen Z do not care that much about contribution to global society (only 18%) and rather perceive it as acting on a micro level and making the life of people closely around them better is already good enough for them.

Only 9% prefer to work at home or as a part of a virtual team, and only 17% would like to work in an open plan office. The remaining 74% would like to work as a part of a team, but have their private zone (whether office or cubicle).

Only 19% of them would like to work for a startup, 37% for a middle size company and 44% for a large organisation.