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GEN Z MEETS SOCIAL MEDIA - The Generation Z research
GEN Z MEETS SOCIAL MEDIA - The Generation Z research
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GEN Z MEETS SOCIAL MEDIA

GEN Z MEETS SOCIAL MEDIA

Gen Z spends dramatically more time socialising online than offline. Less than half of them claim that their emotional life is happening in real life. The other half prefer online or a combination of both.

85% of Gen Z believes that social media empowers them by keeping them informed and connected, but at the same time, 69% agrees that social media affects how they feel about themselves and more than half of them agree that social media has a negative impact on their perception of self-worth.

Their online presence is at least as important as their presence in the real world.
80% claim that they prefer to socialise rather offline than online. Nevertheless, the reality is different, and at least 60 % of their socialising activities are happening through social media.

6 Out of 10 social interaction in real “offline” life ( such as dinner with friends, party, sports event,.. ) are posted on social media. It is as if real life events never happened unless activated on social media and validated by the online community.

The brands they buy are no exception. 73% would not trust a brand with no social media presence.

No more drunk pictures on Facebook though. Online wrongdoings pose a very real threat. 94% think carefully about what they put on social media.

72% are worried about cyber-bulling as they have either experienced it or have bullied someone.

PHONE CALLS ARE OUT! LET’S TEXT ABOUT IT!

Their communication skills are increasing. Nevertheless, they are growing online and decreasing offline / in the real world.
78% believe they can express their feelings best with face to face communication, 18% feel more comfortable messaging and only 4% calling. Although, 7/10 admit that they communicate more using technology (mainly texting) than face to face out of convenience. 7/10 spent a lot of time at night on YouTube; texting with friends and snap chatting.

The majority of them go to sleep after midnight, and they wake up between 5:30 and 8:30. Hence Gen Z achieve between 4 and 8 hours of sleep. Interestingly 60 % of students who claim to be working or having hands on practice claims to sleep in average 7-8 hours.

TV IS GONE. LONG LIVE YOUTUBE!

 

8 out of 10 watch YouTube instead of television. 12% watch television more than 2 hours a day, 35 % watch You Tube more than 2 hours per day. YouTube has taken center stage in Gen Z lives. It has become an ultimate platform to turn to for music, games, entertainment, how-to instructions and advice. More than 60% use the site every day, almost all do so on occasion.
Alexandra
alexandrabronn@yahoo.com